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1 viable product
марк. жизнеспособный товар* (товар, соответствующий запросам потребителей, а поэтому пользующийся спросом на рынке и приносящий доход фирме-производителю) -
2 viable product
Реклама: жизнеспособный товар -
3 Minimum Viable Product
Программное обеспечение: продукт с минимальным функционалом (http://en.wikipedia.org/wiki/Minimum_viable_product)Универсальный англо-русский словарь > Minimum Viable Product
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4 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
5 MVP
1) Общая лексика: основной игрок2) Компьютерная техника: Mpeg Video Peripheral, Наиболее ценный специалист4) Американизм: Most Valuable Person, Most Visible Person5) Спорт: Most Valuable Player6) Военный термин: Mission Values And Philosophy, maintenance verification plan, manpower validation program, master verification plan7) Техника: Music And Video Player, Music Video Player, mechanical vacuum pump8) Шутливое выражение: A Most Valuable Program, Most Valuable Pundit, Most Volatile Player9) Метеорология: Maximum Vertical Pocket10) Юридический термин: Most Victimized Persons11) Бухгалтерия: Money Very Promptly12) Ветеринария: Most Valuable Primate13) Грубое выражение: Most Vacuous Proposition, Mr Very Pissed14) Сокращение: Bell and Howell tabletop Mail Verifier Plus, Military VME Processor, Mobile Voice Pack, Motor Vehicle Plant, methyl-violet paper, mitral valve prolapse15) Вычислительная техника: Most Value Product, Multimedia Video Processor, Multimedia for PS/ValuePoint, Most Valuable Professional (bonus program, MS)16) Космонавтика: MOS-1 Verification Programme17) Транспорт: Maximum Velocity Performance18) Экология: Monitoring and Verification Plan19) СМИ: Memphis Video Production, Most Vacant Personality, Most Versatile Performer, Multi Venue Programming, Music Video Pictures, Music Video Producer, Music Videos And Pictures20) Деловая лексика: Marginal Value Product, Maximum Value And Performance, Men Of Vision And Power, Most Valuable People, Most Valued Professional21) Образование: Mentor Violence Prevention22) Медицинская техника: mitral valve plasty (ЭхоКГ), mitral valve prolapse (ЭхоКГ)23) Фармация: Manufacturing validation procedure24) НАСА: Mission Volume Performance25) Программное обеспечение: Most Valuable Professional, Multi Vendor Platform, Multiprocessing Verification Platform, продукт с минимальным функционалом (Minimum Viable Product) -
6 market
market ['mɑ:kɪt]1 noun∎ to go to (the) market aller au marché, aller faire son marché∎ to be on the market être en vente;∎ to come onto the market arriver sur le marché;∎ home and foreign market marché m intérieur et extérieur;∎ the job market le marché de l'emploi;∎ the property market le marché immobilier;∎ to put sth on the market mettre qch en vente ou sur le marché;∎ they've just put their house on the market ils viennent de mettre leur maison en vente;∎ the most economical car on the market la voiture la plus économique du marché;∎ new products are always coming onto the market de nouveaux produits apparaissent constamment sur le marché;∎ a new electric car has been brought onto the market une nouvelle voiture électrique a été mise sur le marché;∎ to be on the open market être sur le marché libre;∎ to take sth off the market retirer qch du marché;∎ she's in the market for Persian rugs elle cherche à acheter des tapis persans, elle est acheteuse de tapis persans;∎ there's always a (ready) market for computer software il y a toujours une forte demande pour les logiciels;∎ he's unable to find a market for his products il ne trouve pas de débouchés pour ses produits;∎ we hope to conquer the Australian market nous espérons conquérir le marché australien;∎ this ad should appeal to the teenage market cette pub devrait séduire les jeunes;∎ to find a market for sth trouver un débouché ou des acheteurs pour qch;∎ to find a ready market trouver à vendre facilement;∎ to price oneself out of the market perdre sa clientèle en demandant trop cher;∎ the bottom has fallen out of the market le marché s'est effondré∎ the market has risen 10 points l'indice est en hausse de 10 points;∎ to play the market jouer en bourse, spéculerAmerican (go shopping) faire le marché;∎ to go marketing aller faire ses courses►► market analysis analyse f de marché;market analyst analyste mf du marché;market appeal attrait m commercial;market appraisal évaluation f du marché;Stock Exchange market capitalization capitalisation f boursière;market challenger challengeur m;market choice choix m sur le marché; (product preferred by market) choix m du marché;Stock Exchange market commentator chroniqueur m boursier;market competition concurrence f du marché;market conditions conditions fpl du marché;Stock Exchange market crisis choc m boursier;market day jour m de marché;market demand demande f du marché;market development développement m du marché;market economy économie f de marché ou libérale;market entry lancement m sur le marché;market expansion extension f de marché;market exploration prospection f du marché;market exposure exposition f sur le marché;market fluctuation mouvement m du marché;market follower suiveur m (sur le marché);market forces les forces fpl du marché;market forecast prévisions fpl du marché, pronostic m du marché;market gap manque m sur le marché;British market garden jardin m maraîcher;British market gardener maraîcher(ère) m,f;British market gardening culture f maraîchère;market growth croissance f du marché;market indicator indicateur m de marché;market intelligence intelligence f marketing, information f commerciale;Stock Exchange market maker mainteneur m ou teneur m du marché, intermédiaire mf;market mechanism mécanisme m du marché;market minimum (base sales) ventes fpl de base;Stock Exchange market order ordre m au mieux;market orientation orientation f marché;market participant intervenant(e) m,f ou acteur m sur le marché;market penetration pénétration f du marché;market penetration pricing tarification f de pénétration du marché;market pioneer pionnier m;market player acteur m de marché;market positioning positionnement m sur le marché;market price Commerce prix m courant; Stock Exchange cours m de (la) Bourse;Stock Exchange market price list mercuriale f;market profile profil m du marché;market prospects perspectives fpl commerciales;Stock Exchange market quotation cotation f au cours du marché;market rate taux m du marché;market rate of discount taux m d'escompte hors banque;Stock Exchange market rating cours m en Bourse;market report étude f de marché, rapport m ou bilan m commercial;market research recherche f commerciale; étude f ou études fpl de marché;∎ market research has shown that the idea is viable des études de marché ont montré que l'idée a des chances de réussir;∎ he works in market research il travaille dans le marketing;market research company société f d'études de marché;market researcher chargé(e) m,f d'étude de marché;British Market Research Society = société d'étude de marché britannique;market risk risque m du marché;market rollout élargissement m du marché;market segment segment m de marché;market segmentation segmentation f du marché;market share part f de marché;market size (of product) part f de marché; (of market) taille f du marché; Stock Exchange taille f boursière;British market square place f du marché;market study étude f de marché;market survey enquête f de marché;market test marché-test m, test m de marché, test m de vente;market thrust percée f commerciale;market town bourg m;British market trader vendeur(euse) m,f qui fait les marchés;Stock Exchange market trend conjoncture f boursière;market value Commerce (of object, product) valeur f marchande; Stock Exchange (of share) valeur f boursière ou en bourse -
7 market
1 noun∎ to be on the market être en vente;∎ to come onto the market arriver sur le marché;∎ to put sth on the market mettre qch sur le marché ou en vente;∎ to take sth off the market retirer qch du marché;∎ to be in the market for sth être acheteur de qch, chercher à acheter qch;∎ to find a market for sth trouver un débouché ou des acheteurs pour qch;∎ to corner a market accaparer un marché;∎ to find a ready market trouver à vendre facilement;∎ there's always a (ready) market for software il y a toujours une forte demande pour les logiciels;∎ to price oneself out of the market perdre sa clientèle en demandant trop cher;∎ the bottom has fallen out of the market le marché s'est effondrémarket analysis analyse f du marché; market analyst analyste m f du marché;market appeal attrait m commercial;market appraisal évaluation f du marché;American market basket panier m de la ménagère;market challenger challengeur m;market choice choix m sur le marché; (product) choix du marché;market competition concurrence f du marché;market conditions conditions f pl du marché;market correction correction f du marché;market demand demande f du marché;market depression dépression f du marché;market development développement m du marché;market division division f du marché;market dynamics dynamique f du marché;market economy économie f de marché;market entry lancement m sur le marché;market expansion extension f du marché;market exposure exposition f sur le marché;market fluctuation mouvement m du marché;market follower suiveur m (sur le marché);market forces forces f pl du marché;market forecast prévisions f pl du marché;market growth croissance f du marché;market intelligence information f commerciale;market maker teneur m de marché;market manager directeur(trice) m, f de marché;market mechanism mécanisme m du marché;market minimum ventes f pl de base;market orientation orientation f marché;market participant intervenant(e) m, f ou acteur m sur le marché;market penetration pénétration f du marché;market penetration pricing tarification f de pénétration du marché;market penetration strategy stratégie f de pénétration;market pioneer pionnier m;market positioning positionnement m sur le marché;market price prix m du marché;market profile profil m du marché;market prospects perspectives f pl commerciales;market rate taux m du marché;market rate of discount taux d'escompte hors banque;market report étude f de marché, rapport m ou bilan m commercial;market research étude de marché;∎ market research has shown that the idea is viable des études de marché ont montré que l'idée a des chances de réussir;market research company société f d'études de marché;British Market Research Society = société d'étude de marché britannique;market researcher = personne qui fait une étude de marché;market segment segment m de marché;market segmentation segmentation f du marché;market share part f de marché;market structure structure f du marché;market study étude de marché;market study report rapport d'étude de marché;market survey étude de marché;market test test m de marché;market thrust percée f commerciale;market trends tendances f pl du marché;market value valeur f marchande(b) STOCK EXCHANGE marché m;∎ to play the market spéculer;∎ the market has risen ten points l'indice est en hausse de dix pointsmarket capitalization capitalisation f boursière; market commentator chroniqueur(euse) m, f boursier(ère);market crisis choc m boursier;market indicator indicateur m de marché;market maker intermédiaire m f;market order ordre m au mieux;market price cours m (de la Bourse);market price list mercuriale f;market quotation cotation f au cours du marché;market rating cours en Bourse;market risk risque m du marché;market size taille f boursière;market trend conjoncture f boursière;market value valeur f boursièrecommercialiser; (launch) lancerThe primary commodity price index, developed by the economists Enzo R. Grilli and Maw Cheng Yang, takes the international cost of a market basket of 24 of the most commonly consumed "renewable and non-renewable resources" -- foodstuffs, non-food agricultural goods, and metals -- and adjusts for inflation.
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8 economically
(a) (relating to the economy) économiquement(b) (with economy) de manière économe; -
9 economically
economically [‚i:kə'nɒmɪklɪ]∎ economically viable (campaign, project, product) économiquement viableUn panorama unique de l'anglais et du français > economically
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10 economical
[ˌiːkə'nɒmɪkl, ˌek-]to be economical on petrol — [ car] consumare poca benzina
2) [ person] economo, parsimonioso3) fig. [style, writer] sintetico, concisoto be economical with the truth — iron. non dire tutta la verità
* * *[i:kə'nomikəl]adjective (thrifty; not extravagant: This car is very economical on petrol.) economico, (che fa risparmiare)* * *economical /i:kəˈnɒmɪkl/a.1 economico; che fa risparmiare; efficiente: an economical fuel, un carburante economico; an economical car, un'auto che consuma poco; an economical method of heating, un sistema di riscaldamento che fa risparmiare combustibile● (naut., aeron.) economical speed, velocità economica □ to be economical of one's time, fare economia (o buon uso) del proprio tempo □ (iron.) economical with the truth, parsimonioso nel dire la verità; reticente NOTA D'USO: - economic, economical o cheap?-economicallyavv.1 economicamente; sotto il profilo economico2 vantaggiosamente; a costi contenuti; in economia● (market.) economically viable prices, prezzi sufficientemente remunerativi.* * *[ˌiːkə'nɒmɪkl, ˌek-]to be economical on petrol — [ car] consumare poca benzina
2) [ person] economo, parsimonioso3) fig. [style, writer] sintetico, concisoto be economical with the truth — iron. non dire tutta la verità
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11 P & L
P & L account compte m d'exploitation;P & L form compte de résultat;P & L statement compte d'exploitation∎ we can see from the P & L that developing the product is not a viable option le compte d'exploitation montre clairement qu'il ne serait pas rentable de développer ce produit -
12 keep
A n1 ( maintenance) pension f ; to pay for one's keep payer une pension ; to work for one's keep travailler pour payer sa pension ; to earn one's keep [person] gagner de quoi vivre ; [factory, branch] fig être viable ;2 Archit donjon m.1 ( cause to remain) to keep sb in hospital/indoors [person] garder qn à l'hôpital/à l'intérieur ; [illness] retenir qn à l'hôpital/à l'intérieur ; to keep sth/sb clean garder qch/qn propre ; to keep sth warm/cool garder qch au chaud/au frais ; to keep sb warm/cool protéger qn du froid/de la chaleur ; to be kept clean/warm/locked rester propre/au chaud/fermé (à clé) ; to keep sb talking/waiting retenir/faire attendre qn ; I won't keep you to your promise tu n'es pas obligé de tenir ta promesse ; to keep an engine/machine running laisser un moteur/une machine en marche ; bronchitis kept him in bed une bronchite l'a obligé à garder le lit ;2 ( detain) retenir ; there's nothing to keep me here (plus) rien ne me retient ici ; don't let me keep you! je ne veux pas vous retenir! ; what kept you? qu'est-ce qui t'a retenu? ; I won't keep you a minute je n'en ai pas pour longtemps ; the police are keeping him for questioning la police le garde à vue pour l'interroger ;3 ( retain) garder, conserver [book, letter, money, receipt] ; garder [job] ; garder [seat, place] (for pour) ; garder, mettre [qch] de côté [ticket, bread] (for pour) ; we keep these glasses for special occasions nous gardons ces verres pour les grandes occasions ; this pullover has kept its colour/shape ce pull-over a gardé sa couleur/forme ;5 ( sustain) to keep sth going entretenir qch [conversation, fire, tradition] ; I'll make you a sandwich to keep you going je te ferai un sandwich pour que tu tiennes le coup ; it was only his work that kept him going sans son travail il n'aurait pas tenu le coup ; have you got enough work to keep you going? avez-vous assez de travail pour vous occuper? ;6 ( store) mettre, ranger ; I keep my money in a safe je mets mon argent dans un coffre-fort ; where do you keep your cups? où rangez-vous vos tasses? ; I keep a spare key in the cupboard j'ai un double de la clé dans le placard ;8 ( support financially) faire vivre, entretenir [husband, wife, family] ; entretenir [lover] ; avoir [servant] ; fig it'll keep us in beer ça nous permettra de tenir le coup ;9 ( maintain by writing in) tenir [accounts, list, diary, record] ;11 ( prevent) to keep sb from doing empêcher qn de faire ;12 ( observe) tenir [promise] ; garder [secret] ; se rendre à, venir à [appointment, date] ; célébrer [occasion, festival] ; observer [commandments, sabbath, Lent] ;13 Mus to keep time ou the beat battre la mesure ;1 to keep doing ( continue) continuer à or de faire ; ( do repeatedly) ne pas arrêter de faire ; to keep going lit continuer ; I don't know how she keeps going! je ne sais pas comment elle tient le coup! ; keep at it! persévérez! ; keep west/straight on continuez vers l'ouest/tout droit ; ‘keep left/right’ ‘tenez votre gauche/droite’ ;2 ( remain) to keep indoors rester à l'intérieur ; to keep out of the rain se protéger de la pluie ; to keep warm/cool se protéger du froid/de la chaleur ; to keep calm rester calme ; to keep silent ou quiet garder le silence ;3 ( stay in good condition) [food] se conserver, se garder ;4 ( wait) [news, business, work] attendre ; I've got something to tell you, it won't keep j'ai quelque chose à te dire, ça ne peut pas attendre ;D v refl to keep oneself subvenir à ses propres besoins ; to keep oneself warm/cool se protéger du froid/de la chaleur ; to keep oneself healthy rester en forme ; to keep oneself to oneself ne pas être sociable ; to keep oneself from doing s'empêcher de faire.to keep in with sb rester en bons termes avec qn ; to try to keep up with the Joneses rivaliser avec ses voisins ; you can't keep a good man down la compétence finit par être reconnue ; ⇒ clear.■ keep after:▶ keep after [sb]1 ( pursue) pourchasser ;2 ( chivvy) harceler.■ keep at:▶ keep at [sb] US harceler, casser les pieds ○ à [person] ;▶ keep at it persévérer.■ keep away:▶ keep away ne pas s'approcher (from de) ;▶ keep [sth/sb] away empêcher [qch/qn] de s'approcher, tenir [qch/qn] à distance ; to keep sb away from ( prevent from getting close to) empêcher qn de s'approcher de, tenir qn à distance de [person, fire] ; ( cause to be absent from) tenir qn éloigné de [family] ; to keep sb away from his work empêcher qn de travailler.■ keep back:▶ keep back rester en arrière, ne pas s'approcher ; keep back! ne vous approchez pas!, n'avancez pas! ; to keep back from sth ne pas s'approcher de qch ;▶ keep [sth/sb] back, keep back [sth/sb]1 ( prevent from advancing) empêcher [qn] de s'approcher [person, crowd] (from de) ; faire redoubler [pupil, student] ; [barrier, dam] retenir [water] ; he kept his hair back with an elastic band il avait les cheveux retenus en arrière par un élastique ;3 ( conceal) cacher [information, fact, detail] (from à) ;4 ( prevent from doing) retenir [person].■ keep down:▶ keep down rester allongé ; keep down! ne bougez pas! ;▶ keep [sth] down, keep down [sth]1 ( cause to remain at a low level) limiter [number, speed, costs, expenditure, inflation] ; limiter l'augmentation de [prices, costs, wages, unemployment] ; maîtriser, juguler [inflation] ; to keep one's weight down surveiller son poids ; keep your voice down! baisse la voix! ; keep the noise down! faites moins de bruit! ;2 ( retain in stomach) garder [food] ;▶ keep [sb] down■ keep in:▶ keep [sb/sth] in1 ( cause to remain inside) empêcher [qn/qch] de sortir [person, animal] ; garder [dentures, contact lenses] ; they're keeping her in ( in hospital) ils la gardent ;■ keep off:▶ keep off1 ( stay at a distance) keep off! n'avancez pas! ;2 ( not start) I hope the rain/storm keeps off j'espère qu'il ne pleuvra pas/que l'orage n'éclatera pas ;▶ keep off [sth]1 ( stay away from) ne pas marcher sur ; ‘Please keep off the grass’ ‘Défense de marcher sur la pelouse’ ;2 ( refrain from) s'abstenir de consommer, éviter [fatty food, alcohol] ; s'abstenir de parler de [subject] ; to keep off cigarettes ne pas fumer ;▶ keep [sth] off, keep off [sth]1 ( prevent from touching) éloigner [animals, insects] ; this plastic sheet will keep the rain/ dust off cette housse en plastique protège contre la pluie/la poussière ;2 ( continue not to wear) ne pas remettre [shoes, hat] ;▶ keep sb off [sth] ( cause to refrain from) éviter de donner [qch] à qn [food, alcohol] ; empêcher qn de parler de [subject].■ keep on:▶ keep on doing ( not stop) continuer à faire ; ( do repeatedly) ne pas cesser de faire ; to keep on with sth poursuivre qch ; to keep on about sth ne pas arrêter de parler de qch ; to keep on at sb harceler qn, casser les pieds ○ à qn (to do pour qu'il fasse) ;▶ keep [sb/sth] on garder [employee, flat, hat, shoes].■ keep out:▶ keep out of [sth]2 ( avoid being exposed to) rester à l'abri de [sun, rain, danger] ;3 ( avoid getting involved in) ne pas se mêler de [argument] ; keep out of this! ne t'en mêle pas! ; to keep out of sb's way, to keep out of the way of sb ( not hinder) ne pas encombrer qn ; ( avoid seeing) éviter qn ; try to keep out of trouble! essaie de bien te conduire! ;▶ keep [sb/sth] out, keep out [sb/sth] ( not allow to enter) ne pas laisser entrer [person, animal] ; to keep the rain out empêcher la pluie d'entrer ; I wore an extra pullover to keep out the cold j'ai mis un pull-over de plus pour me protéger du froid ; to keep sb out of sth ( not allow to get involved in) ne pas vouloir mêler qn à qch ; ( not allow to enter) ne pas laisser entrer qn dans qch ; to keep sb out of trouble empêcher qn de faire des bêtises ; to keep sb/sth out of sb's way faire en sorte que qn/qch ne soit pas sur le chemin de qn.■ keep to:▶ keep to [sth] ( stick to) lit ne pas s'écarter de, rester sur [road, path] ; fig respecter, s'en tenir à [timetable, facts, plan] ; respecter [law, rules] ; ‘keep to the left/right’ ‘tenez votre gauche/droite’ ; to keep to one's bed garder le lit ; to keep to one's home rester chez soi ;▶ keep sb to [sth] ( cause to remain on) empêcher qn de s'écarter de [route] ; forcer qn à tenir [promise] ;▶ keep [sth] to ( restrict) limiter [qch] à [weight, number] ; to keep sth to oneself garder qch pour soi [secret, information, opinion] ; he can't keep his hands to himself ○ il a les mains baladeuses ○ ; keep your hands to yourself! bas les pattes ○ !■ keep under:▶ keep [sb] under1 ( dominate) assujettir, soumettre [race, slaves, inhabitants] ;2 ( cause to remain unconscious) maintenir [qn] inconscient.■ keep up:▶ keep up1 ( progress at same speed) ( all contexts) [car, runner, person] suivre ; [business rivals, competitors] rester à la hauteur ;2 ( continue) [price] se maintenir ; if the rain keeps up I'm not going s'il continue à pleuvoir je n'y vais pas ;▶ keep [sth] up, keep up [sth]1 ( cause to remain in position) tenir [trousers] ; ‘keep your hands up!’ ( by gunman) ‘gardez les mains en l'air!’ ;2 ( continue) continuer [attack, bombardment, studies] ; entretenir [correspondence, friendship] ; maintenir [membership, tradition] ; garder [pace] ; to keep up the pressure continuer à faire pression (for pour obtenir ; on sur) ; he kept up his German by going to evening classes il a entretenu son allemand en suivant des cours du soir ; to keep up one's strength/spirits garder ses forces/le moral ; keep it up!, keep up the good work! continuez comme ça! ;▶ keep [sb] up ( maintain awake) faire veiller [child, person] ; [noise, illness] empêcher [qn] de dormir ; I hope I'm not keeping you up ( politely) j'espère que je ne vous oblige pas à veiller ; ( ironically) j'espère que je ne vous empêche pas de dormir.■ keep up with:▶ keep up with [sb/sth]1 ( progress at same speed as) ( physically) aller aussi vite que [person, group] ; ( mentally) suivre [class, work, lecture] ; [company, country] se maintenir à la hauteur de [competitors] ; Econ [wages, pensions] suivre [prices, inflation, cost of living] ; faire face à [demand] ;2 ( be informed about) suivre [fashion, developments, news] ; -
13 live
I.A vtr1 ( conduct) vivre ; to live one's life vivre sa vie ; to live a normal/peaceful/healthier life vivre normalement/paisiblement/plus sainement ; to live a life of luxury/crime vivre dans le luxe/crime ; to live the life of a recluse/a saint vivre en reclus/comme un saint ; if I could live my life over again si je pouvais revivre ma vie ; you can't live your children's lives for them vous ne pouvez pas vivre à la place de vos enfants ; to live one's faith/one's politics vivre sa foi/sa politique ;2 ( undergo) vivre [experience].B vi1 ( dwell) [animal] vivre ; [person] gen vivre, habiter (with avec) ; ( in permanent dwelling) habiter ; they live at number 7 ils habitent au numéro 7 ; three sons still living at home trois fils qui vivent encore à la maison ; animals that live underground des animaux qui vivent sous terre ; to live together/apart/alone vivre ou habiter ensemble/séparément/seul ; to live in vivre dans, habiter [house, apartment] ; it isn't fit to live in c'est insalubre ; he's not very easy to live with il n'est pas très facile à vivre ; Devon is a nice place to live il fait bon vivre dans le Devon ; have you found anywhere to live yet? avez-vous trouvé à vous loger? ; he lives at the library/doctor's iron il est toujours fourré ○ à la bibliothèque/chez le médecin ; he lives in his jeans il est toujours en jean ;2 ( lead one's life) vivre ; to live happily/extravagantly vivre heureux/de manière extravagante ; to live in luxury/poverty vivre dans le luxe/la pauvreté ; we live in the computer age nous vivons à l'ère de l'informatique ; to live for ne vivre que pour [sport, work, family] ; to live in hope/fear/etc (of sth/of doing) vivre dans l'espoir/la peur (de qch/de faire) ; to live through sth vivre [experience, period] ; to live without vivre sans [person] ; se passer de [drugs, TV, electricity] ; they lived happily ever after ( in story) ils vécurent heureux et eurent beaucoup d'enfants ;3 ( remain alive) gen, fig vivre ; ( survive) survivre ; to live to be eighty/ninety vivre jusqu'à l'âge de quatre-vingts/quatre-vingt-dix ans ; nothing can live in this environment rien ne peut vivre dans ce milieu ; his grandfather is still living son grand-père vit toujours ; as long as I live, I'll… tant que je vivrai, je… ; you'll regret this for as long as you live vous le regretterez toute votre vie ; she 's only got two months to live il ne lui reste que deux mois à vivre ; I don't think he'll live je ne pense pas qu'il survive ; the memory will live in my heart forever le souvenir vivra toujours dans mon cœur ; these plants live through the hardest of winters ces plantes survivent à l'hiver le plus rude ; she'll not live through the night elle ne passera pas la nuit ; I'll live! hum je n'en mourrai pas! ; I've got nothing left to live for je n'ai plus de raison de vivre ; to live to regret sth en venir à regretter qch ; long live democracy/the King! vive la démocratie/le roi! ;4 (subsist, maintain existence) vivre ; to live by hunting/begging vivre en chassant/en mendiant ; to live by one's pen vivre de sa plume ; to live by one's wits vivre d'expédients ; to live on ou off vivre de [fruit, interest, profits, charity, promises] ; vivre sur [wage, capital] ; to live off sb se faire entretenir par qn ; his wages aren't enough to live on son salaire ne suffit pas pour le faire vivre ; her children live on junk food ses enfants ne mangent que des cochonneries ○ ; enough food to live on for a week assez de nourriture pour une semaine ; to live out of tins/the freezer vivre de conserves/de surgelés ;5 ( put up with) to live with accepter [illness, situation, consequences] ; supporter [noise, décor] ; to learn to live with sth apprendre à accepter qch ; to live with oneself vivre en paix avec soi-même ; to live with the fact that admettre que ; ‘Living with Aids’ journ ‘au cœur du sida’ ;6 ( experience life) vivre ; this is what I call living c'est ce que j'appelle vivre ; come on! live a little! allez viens! laisse-toi vivre! ; she's really lived elle a beaucoup vécu ; you haven't lived until you've been to… tu n'as rien vu tant que tu n'es pas allé à…live and let live il faut être tolérant ; to live it up ○ faire la fête ○ ; to live on fresh air vivre d'amour et d'eau fraîche ; you live and learn on apprend tous les jours ; I'll never live it down! je ne pourrai plus marcher la tête haute! ; to live sth down faire oublier qch.■ live in [teacher, caretaker] avoir un logement de fonction ; [pupil] être interne ; [care assistant] résider sur place ; [nanny, maid] être logé et nourri.■ live on:■ live out:▶ live out [cook, nanny] ne pas être logé ; [care assistant, teacher] vivre en ville ; [pupil] être externe ;▶ live out [sth]1 ( survive) passer [winter, day] ; I don't think he'll live out the week je ne crois pas qu'il passera la semaine ;2 ( spend) to live out the rest of one's days somewhere finir ses jours quelque part ;3 ( enact) vivre [fantasies].■ live up to [person] être fidèle à [principles, standards] ; [person] répondre à [expectations] ; [person] se montrer digne de [name, social position] ; [person] être à la hauteur de [reputation] ; [product] ne pas démentir [advertising].II.A adj1 ( not dead) [person, animal, bait] vivant ; live birth naissance f d'un enfant viable ; real live en chair et en os ;2 Radio, TV ( not recorded) [band, broadcast, orchestra] en direct ; [concert, performance, show, recording] sur scène ; [theatre] vivant ; [album] enregistré sur scène ; [communications] public/-ique ; before a live audience devant un public ;3 Elec sous tension ;6 ( topical) [issue] d'actualité. -
14 P & L
P & L [‚pi:ən'el]∎ we can see from the P&L that developing the product is not a viable option le compte de résultat montre clairement qu'il ne serait pas rentable de développer ce produit►► P & L account compte m de résultat;P & L form compte m d'exploitation;P & L statement compte m de résultat -
15 marketable
Mktgpossessing the potential to be commercially viable. To determine whether a new product or service is marketable, an assessment needs to be conducted to see if it is likely to make a profit. The assessment is often based on detailed market research analyzing the potential market, and the projected financial returns and any other benefits for the company. -
16 Solvay, Ernest
SUBJECT AREA: Chemical technology[br]b. 16 April 1838 Rebcq, near Brussels, Belgiumd. 26 May 1922 Brussels, Belgium[br]Belgian manufacturer, first successfully to produce soda by the ammonia-soda process.[br]From the beginning of the nineteenth century, soda had been manufactured by the Leblanc process. Important though it was, serious drawbacks had shown themselves early on. The worst was the noxious alkali waste left after the extraction of the soda, in such large quantities that two tons of waste were produced for one of soda. The first attempt to work out an alternative process was by the French scientist and engineer A.J. Fresnel, but it failed. The process consisted essentially of passing carbon dioxide into a solution of ammonia in brine (sodium chloride). The product, sodium bicarbonate, could easily be converted to soda by heating. For over half a century, practical difficulties, principally the volatility of the ammonia, dogged the process and a viable solution eluded successive chemists, including James Muspratt and William Deacon.Finally, Ernest Solvay and his brother Alfred tackled the problem, and in 1861 they filed a Belgian patent for improvements, notably the introduction of a carbonating tower, which made the process continuous. The first works were set up at Couillet in 1863, but four further years of hard work were still needed to overcome teething troubles. Once the Solvay ammonia-soda process was working well, it made rapid strides. It was introduced into Britain in 1872 under licence to Ludwig Mond and four years later Solvay opened the large Dombaske works in France.Solvay was a member of the Belgian Senate and a Minister of State. International institutes of physics, chemistry and sociology are named after him.[br]Further ReadingP.Heger and C.Lefebvre, 1919, La vie d'Ernest Solvay.Obituary, 1922, Ind. Eng. Chem.: 1,156.LRD
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